Nike Tech Lab


The legendary track Coach and father of Nike, Bill Bowerman was rarely seen without a stopwatch in his hand. He knew it was the ultimate judge of any runner he trained. This was the inspiration in the creation of Nike Select and the design of the watch face and product photography. Timing for athletes became a lab experiment, as well as the marketing communications and imaging.


  • Art Direction
  • Photography
  • Product Graphics
  • Graphic Design
  • Packaging
  • Print
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