Nike MAXSIGHT sport-tinted contact lenses. Nike and Bausch & Lomb set out to give the athlete the benefit of clearer vision and sun glare protection, without frames. See Sport Better conveyed a clear, sharp, focused messaging. For those athletes that were seeking a more traditional approach, Nike Vision sports eyewear offered the best in high-precision sport optics, engineered lens tints, and progressive frame designs built for athletes.
- Art Direction