Nike Basketball

House of Hoops

Nike Basketball partnered with Footlocker to create a “Niketown” for all things basketball. The stores were designed to give the consumer an immersive Nike Basketball shopping experience complete with hook-ups, insider information about what the pros are wearing, the essentials to ball wherever and whenever and VIP treatment.


  • Art Direction
  • Retail Design
  • Graphic Design
  • Packaging
  • Photography
  • Print
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