Objective: Adobe approached 7D8 to conceptualize a new initiative for their social teams. The goal was to create content and conversation on thought provoking topics pertinent to the wide range of Adobe's products.

Solution: The creation of Think Tank by Adobe, a forum for sharing revolutionary ideas. Think Tank gathers luminaries working at the cutting edge of technology, communication, and creativity in a variety of disciplines. By putting experts in a face-to-face setting, Adobe facilitates stimulating, in-depth discussions about topics that present challenges and opportunities for industries and consumers.

Beyond connecting influencers in a given field, Think Tank seeks to bring the world in on the conversation. Discussions are broadcast and shared online, opening the dialogue and growing a community of thought leaders.